Deanna Pai

Writer · Editor · Copywriter · Consultant

A finger on the pulse of the beauty industry.

With over a decade of experience as a beauty editor, including tenures at Vogue and Cosmopolitan, I have a knack for identifying what consumers are looking for and how brands can stand out in a crowded market.

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A unique bridge between brands and customers.

I pair an editorial foundation with extensive experience in commerce at brands like Allure and Glamour, providing valuable insight into what customers are clicking on and searching for.

Christine Chang & Sarah Lee, Glow Recipe cofounders

"Deanna has been a long time consultant and partner for us to create blog and email copy content for Glow Recipe. She's a seasoned editor that always has a thoughtful approach and was instrumental in helping to elevate the editorial voice of the brand. Her expertise in content creation also helped to further establish us as an educational authority in the space and we saw improvements in audience engagement, contributing to the overall success of our brand messaging."
Maura Lynch, WeightWatchers senior content manager

"I've known Deanna for nearly a decade and in that time I've hired or recommended her at every opportunity. She is an incredible writer, but more than that — she's a masterful content strategist. She understands what a piece of content can and should do to move the needle for a brand, adapts her style with ease, goes above and beyond the brief, and delivers her work speedily. She's also just the most lovely human being, and I love collaborating with her!"
Lindsay Schallon, Milk Makeup senior director of editorial

"I’ve worked with Deanna for nearly a decade, and there’s a reason she’s the expert I turn to time and time again when there’s a big project I need done right. Her work ethic, creative packaging, organization, and beauty expertise are simply unmatched! I wish I could clone her."

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